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Egypt Banking on Unique Locale, Promotional Campaigns to Improve Tourism Prospects
Tourism, one of the support pillars of Egyptian economy, is strengthening as the country will see a huge influx of tourists in coming years due to its strategic location and aggressive marketing strategies.
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November 27, 2008 (FPRC) -- Egypt, one of the earliest and greatest civilizations of the world, is expected to see the arrival of 15 Million tourists by 2012 end, representing a CAGR rise of nearly 6%, says “Egypt Tourism Sector Analysis”, new research report from RNCOS. The growth in the Egyptian tourism industry will be accelerated by the country’s strategic location and aggressive promotional activities by the Egyptians.
According to the report, Egypt has the inherent advantage of unique geographical location as it is located at the crossroads of Africa, the Middle East and Europe, enabling all types of tourism to flourish. It houses one-third of the world’s monuments, enjoys unique climatic conditions throughout the year, and has vast beautiful coasts along the Mediterranean and Red Sea that draw tourists from all across the world.
Another key factor that will support the growth of the industry is promotional activities being undertaken by the local people. A new promotional campaign with taglines “The Gift of the Sun” and “Egypt… the Incomparable” was launched in 2006 to attract international tourists. Promoters are extensively using a diverse mix of communication media, including newspapers, TV, street posters, shops and transportation means, to promote the Egyptian tourism industry at international stage. Even the private players are pitching the tourism industry by highlighting the comprehensive Egyptian tourist products.
“Egypt Tourism Sector Analysis” is an all-inclusive research report that gives in-depth insight into the present and future prospects of the tourism industry of Egypt. It thoroughly studies the industry with focus on different parameters such as inbound & outbound tourism, expenditure by inbound & outbound tourists, accommodation facilities, transportation facilities and aviation industry.
This research identifies the market trends and features specifics on drivers, opportunities and roadblocks for the market. It gives a comprehensive look into the forecast on key industry aspects, such as international tourist arrivals by country, international tourist departures, international tourism receipts, outbound tourism expenditure and capital investment in tourism and travel industry.
About RNCOS:
RNCOS, incorporated in the year 2002, is an industry research firm. We are a team of industry experts who analyze data collected from credible sources. We provide industry insights and analysis that helps corporations to take timely and accurate business decision in today's globally competitive environment.
For more information visit: http://www.rncos.com/Report/IM538.htm
Current Industry News: http://www.rncos.com/Blog/
Send an email to Shushmul Maheshwari of RNCOS E-Services Pvt. Ltd.
91-11-4214-1229
Keywords:
Egypt Tourism Industry, Egyptian Tourism Industry, Egypt Tourism Sector
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