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Brian Solis and Stowe Boyd Introduce MicroPR, a PR Resource for Journalists, Analysts and Bloggers on Twitter
Free service uses micromedia to improve the communications channel between media and PR
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Sunnyvale, Calif. – November 25, 2008 – Social media pioneers Brian Solis and Stowe Boyd have joined forces to introduce MicroPR, twitter.com/micropr, a new and highly effective PR resource that connects journalists, bloggers, and analysts with qualified sources for their stories and reports through Twitter. MicroPR is an efficient, unobtrusive, targeted, and timely way to connect with sources for a more productive and improved workflow.
Solis is principal of FutureWorks PR and author of the blog PR2.0. Boyd is founder and front man of The /Messengers. Both Solis and Boyd are experts in their respective fields and are highly sought after speakers for industry conferences and events.
MicroPR is a free service on Twitter, along with a backend resource wiki (www.m1cr0pr.com) that helps journalists and bloggers find qualified, targeted PR professionals who can help with their current stories.
How It Works
Writers looking for help with story development can simply send a tweet with their request to @micropr (i.e. @micropr Need startup recommendations for story on new micromedia tools. Reply via public tweet to @reportername).
A knowledgeable PR person following the MicroPR feed will see a writer’s request and respond directly via the writer’s preferred channel. The media is also able to block PR people who do not follow the preferred contact mode or abuse the @micropr channel in other ways.
Why It Works Better than Traditional PR
MicroPR advocates a shift from Public Relations’ traditional broadcast pitch methodology to one of active listening and individual response. Writers can use micromedia to invite the community to help crowdsource elements of a story – streamlining the process of story development, reducing research time, and improving a story’s quality and accuracy.
In addition, MicroPR also helps channel information – such as sharing relevant beats or calls for speaker or award submissions – to a very focused list of savvy and connected PR professionals.
Communications, PR, and analyst relations professionals can follow @microPR on Twitter. Journalists, reporters, bloggers, analysts, and anyone looking for the help of someone in PR can tweet @microPR with their request.
About Brian Solis
One of the top social media pioneers, Brian Solis is globally recognized for his views and insights on the convergence of PR, Traditional Media and Social Media. He is co-founder of the Social Media Club and is an original member of the Media 2.0 Workgroup. Solis has been actively writing about new PR since the mid 90s — and coined PR 2.0 along the way.
Solis’ blog, PR2.0 (http://www.briansolis.com), ranks in the top 2% of authoritative blogs and is listed in the top third of Ad Age’s Power 150 index of leading marketing blogs. In 2008, Solis was also named to the Silicon Valley Business Journal's “40 Under 40.”
In concert with Geoff Livingston, Solis recently released “Now is Gone” an award-winning book that helps businesses learn how to engage in Social Media. He has also written several ebooks on the subjects of Social Media, New PR, Customer Service, and Blogger Relations.
About FutureWorks PR
With offices in Silicon Valley and San Francisco, FutureWorks PR partners with market leaders and emerging companies to increase visibility, cultivate markets, amplify conversations, and grow the community of customers.
The agency’s specialty lies in its ability to understand technology and in turn, present market-specific and compelling stories and solutions. FutureWorks combines PR, Social Media, and grassroots marketing for intelligent, results-driven communications programs that impact the bottom line.
Contact
Lisa Christopher
lisa@future-works.com
408-720.8228 x106
Send an email to Brian Solis of FutureWorks PR
408-720-8228
Keywords:
micropr, solis, twitter
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